Fashion and body image in the 21st century

Always pretty is the nice fairy princess; always ugly is the evil stepmother.”

It is no wonder that physical beauty and high fashion are of overwhelming concern to us.In almost all social contexts, the ‘beauty bias’ works-all studies show that we respond more favourably to visually attractive individuals.

We also believe in an unfounded yet deep-seated assumption that visually attractive individuals have other desirable qualities such as intellect, competence, social skills, trust, even moral virtue, in the ‘what is beautiful is good’ stereotype.

Clothing has been described as the second skin for a person in this social environment, representing their social status. It’s a notion that has been prevalent throughout history. It is described as a way of expressing a lifestyle that revolves around activities and interests when associated with a trend or fashion. And it relates to self-expression and the covering of the body. And that’s when body image comes into role.

Did you know that when a visual media fashion model is seen, 80 percent of women feel depressed?

The numbers are much worse when we research the mentality of little girls. 81% of 10-year-old girls fear being fat. 

It has been so difficult for women to feel relaxed under their own skin with the new media exhibiting thin models and fairness creams. A review reveals the evolution of women’s bodies (yes our bodies have gone through quite an evolution). It notes that a flawless female body has been almost unattainable throughout history.

Average Indian women have had to abide by patriarchal rules for a long period of time. This meant she was unable to determine what she wanted to look like because Men in the family have determined how to represent themselves to women.

In the post-colonial period, when India was trying to re-define its perimeters on fashion and develop a sense of nationalism, Indian women discovered a new sense of independence.

Technological developments and the emergence of the mass media in particular have caused normal questions about how we look to become obsessions.

How? Three Reasons:

  • We have become accustomed to highly rigid and constant expectations of attractiveness, thanks to the media.


  • TV, billboards, magazines etc. suggest that all the time, more often than members of our own families, we see ‘beautiful people’ make exceptional good looks appear actual, natural and achievable.


  • Beauty standards have actually become harder and harder to meet, particularly for women. Less than 5 percent of the female population is able to fulfil the existing media standard of thinness for women.

Perfection lies in imperfection

There is a reason that everyone aspires to perfection, because there is no such thing as perfection. They get taunted for being skinny when someone is thin. And if someone is overweight, they get taunted for being obese. Beauty is subjective and about what is desirable, everybody has distinct views. Take a second to consider the amount of work put on when you see a model or an actress posing for a popular magazine.

Hey! You’re beautiful ✨

My dear ladies, we know how hard it is to survive in the 21st century with an ideal body. Your body is just a fraction of who you are, your confidence, and your ability to carry yourself makes you truly beautiful. Those who hate will always hate. For haters, you don’t have to slim down.

You’re gorgeous. By respecting yourself, celebrate your body. Do not deny yourself from the nutrition you deserve. Only a part of you is your form and your height. Over time, they will begin to change. And the only thing you’ll have left is you. So, with pride, wear the body.

Walk the streets as though it were your own private fashion ramp.And never seek the validation of those who make you feel less.



Your bodies have gone through an evolution to please your culture, dear women. It’s high time for you to begin living on your own.

Avoid striving to look rather like the next top model, strive to be the best version of yourself.


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